Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. Reach this powerful audience in South Mississippi with Gulf Coast Woman.
Contrary to a general thought that magazine readership is decreasing because of new technology, magazine readership has grown over the past five years. Additionally, magazines deliver more ad impressions than TV or Web in a half-hour period. People still spend a lot of time reading magazines — the average reader spends 43 minutes with each issue.
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